Discover essential Various content insights, useful information, and practical skills that are totally consistent with Google’s algorithm upgrades and policies.
The impact of videos, essays, images, and online publications must be greater than before! And today we’re providing the top Various content trends for 2023 to help you stick to your resolution.
Table of Contents
What type of Various content should be produced in 2023 ?
In 2023, authenticity will be the operative word for your Various content. Less polished and retouched publications are more informative and realistic. By supporting the issues you care about, recording a podcast about them, or making little videos of your acts, you may show the real face of your brand (and your workers)
brief videos
Future prospects for the video format are bright. Notably, since it can quickly mould itself to meet needs and adapt to shifting fashions. The short videos will be recognised in 2023. The short video format, which was first made famous by Vine in 2013 and Tik Tok in 2020, has been sweeping social networking sites in recent years, including Instagram and its “Reels” feature.
Additionally, a brand-new particular format for short films called “Shorts” has been added to YouTube’s platform. More than 1.5 billion users each month watched short films in 2021. The fact that YouTube has chosen to monetize Shorts is not shocking. They can reach thousands or even millions of views much more quickly than traditional length videos due to their faster pace and more captivating vertical format, which keeps the audience’s attention from the beginning to the end. In fact, these are very engaging contents with a strong viral potential.
Therefore, you must use short films in your Various content marketing approach this year.
Podcasts
Both content producers and brands now consider podcasts to be essential. Not only is it a simple format for the general people to consume—they may listen to it while driving or cooking, for instance. However, it also gives you the chance to establish yourself as an authority in your industry and draw in new clients.
One in two people in France have already listened to a podcast, demonstrating how popular the format has grown in recent years. It is imperative that you start your own podcast in 2023.
Choose your formula based on your available resources, such as whether to host it on a platform with or without guests. Then take action !
images from the backstage
In 2023, consumers will want more authenticity on social media. The tendency is moving away from filters and retouching and towards “reality”. You must now play the natural card in order to Various content with the new generation of young adults, known as generation Z. Even the new social network BeReal, which allows users to instantaneously submit photographs to their network without the need to edit them, was made possible by the trend.
Offering more “behind-the-scenes” content, which explains what happens behind your brand and presents the faces that make it work every day, will help businesses satisfy this new expectation. In just a few postings, this will increase client engagement and enhance your brand’s reputation.
Therefore, in 2023, don’t be afraid to post about your company’s daily activities on social media.
content demonstrating your principles
The COVID virus and significant social movements like Black Lives Matter highlighted the year 2020, which was also marked by the COVID virus. In the summer of 2020, we observed numerous companies and well-known people joining the movement by disseminating data or information to their audiences.
As a result, brands are increasingly expected to support social movements such as those against racism, gender inequality, the environment, and social injustice. In France in 2022, 89% of consumers expect brands to contribute to society.
The trend mentioned in the previous paragraph, which is a want for more humanity and openness from brands, can also be used to explain this demand for brand involvement.
Considering that generation Z is the most environmentally conscious, marketers must demonstrate genuine dedication to this group. As a result, it will no longer be feasible to appear sincere and engage in “Greenwashing,” as doing so will inevitably result in negative publicity or possibly a generational boycott.
To bring in new customers in 2023, you must provide socially engaging Various content that accurately represents the actions and philosophies of your company.
sustainable materials
It has always been wise to produce high-quality content, but in 2023, the majority of your material will need to offer your audience engaging, ageless, and really helpful information if you want to be seen as sustainable and green.
In fact, this tendency was initiated in reaction to environmental concerns. As a result, we shall favour quality above quantity. For your work to qualify as sustainable, it must be original and provide original, immutable knowledge.
You will need to consider how you use your various channels if the lifespan of material on social networks is frequently quite short. Utilise platforms like Pinterest and Instagram to extend the life of your Various content.