The Complete Beginners Guide To Promoting Your Blog In 2023

Complete Beginners – How are you advertising your blog ? Do you post it once to social media and then cross your fingers ?

Unfortunately, that won’t work. Unless you have millions of devoted followers who follow everything you say. You probably haven’t become a celebrity yet, though.

Why not give some of these suggestions a shot in the interim. What do you have to lose while the majority are fe ?

You can select one at a time from the sections we have divided them into.

A word of caution before you go. Don’t combine all of these concepts. Choose one or two that fit your specialisation and make you feel comfortable. Then assess your outcomes.

This will eventually enable you to produce a written promotion procedure you can use for each content you publish.

The outcome ? more viewers for each blog post you create!

Let’s get going :-

the contents table

Introduction: Pre-promotion

Part 2: Promotion for blogs

Part 3: Measuring the promotion of your blog

Conclusion

Complete Beginners – Introduction :- Pre-promotion

*The Complete Beginners Guide To Promoting Your Blog In 2023*

The focus of Part 1 is optimising your website and content to give you the best chance of success.

Site optimisation (technical SEO), paragraph 1.1

You’ll learn about the crucial components you need in place to make sure your WordPress site is operating properly in this part.

Visitors like using your website and finding their way around it.

Your site can be found and indexed by search engines.

Hosting

A trustworthy web host should be carefully chosen. You will encounter problems and difficulties if you select a subpar web host (and there are plenty of them). And maybe more crucially, unhappy visitors will leave your site and visit one on which they will have a better experience.

See our comparison of managed WordPress hosting.

Speed

Nobody enjoys waiting while a webpage loads slowly. Google also favours websites that load quickly. Even if your hosting is excellent, there are a few adjustments you may do. For instance, WPX Hosting advises installing the W3 Cache plugin to speed up the loading of your web pages.

Check out these free WordPress speed-boosting plugins.

Security

With so many websites to attack, WordPress is the most widely used blogging platform, making it a very desired target for hackers. If you don’t take certain security precautions, you will eventually come under attack. Your hosting provider may already have effective security measures in place for you. If you choose not to, there are a few security plugins that we advise.

Check out the WordPress security plugins we suggest.

Crawling and indexing

Don’t let the heading intimidate you. You must understand that in order for your blog to succeed, it must be easy to find. And the way that happens is through a Robots.txt file, which allows Google and other search engines to crawl and index your website. You can build your own or, you guessed it, get aid from a plugin.

Check out the WordPress SEO plugins we suggest.

control links

The Internet wouldn’t exist without external links because there wouldn’t be a method to navigate between sites. Similar to external links, internal links allow users to navigate within your website. The following is what you must do :-

Internal links – When you add fresh content to your blog, consider which older entries and pages you might link to. Consider any old sites and posts that might link to your fresh content as well.

External links – Incorporate links inside your text that go to pertinent pages on other websites. When producing your article, you undoubtedly did research on a number of high-quality, reputable pages. Link to those pages and let the site owner know you did so.

faulty links Unfortunately, URLs change, material is moved around, and sites vanish, thus internal and external links are no longer valid. Thus, you must set aside time to locate and repair your broken links.

Redirects – Occasionally, you must modify the domain name or URL of one of your pages. Redirects are occasionally used by WordPress, although they’re not always trustworthy. Use the free Redirection plugin in its place. However, if you feel confident handling it, it is worthwhile from a performance standpoint to manually install redirects.

analytics software

Any blog must have analytics tools. They’ll aid in your comprehension of user behaviour on your website. If you’re going to invest time in generating and promoting your content, you should be aware of the most well-liked pieces and the advertising strategies that brought people to your website.

The majority of bloggers use Google Analytics to monitor the data from their websites, but there are other options that are much more user-friendly. Clicky is a good illustration.

Look at these analytics programmes.

tools for SEO audits

You can find technical problems that may prevent your website from ranking by using SEO audit tools. The more time the site has been up, the more likely it is that technical problems may arise.

Consider using these SEO audit tools.

1.2 – Research and planning for the content

You’ll learn about audience research and content planning in section two.

select a niche

You must have a firm understanding of your niche, or topic, and the four to five categories that support it before you begin writing blog posts. You’ll have a difficult time promoting your material if you pick a topic that no one is interested in.

To determine whether interest in a subject is growing or waning over time, it is worthwhile to look at Google Trends. Given below is an illustration of the word “content marketing”:–

Do some keyword and topic research

You can begin organising your content once you’ve decided on a specialty. Finding the keywords (or search terms) that best describe your blog is known as keyword research.

See our guide to keyword research.

When you’ve done your keyword research, group your keywords into subjects that fit the categories listed above.

Investigate your audience

Consider your audience before you begin creating content. Spend some time creating a profile of the reader you are writing for (sometimes referred to as an avatar), and then adjust your content as necessary.

Select your brand’s voice.

Consider your tone of voice once you have an idea of your target audience. How will you distribute your content to your audience? Are you going to be serious or funny? formal or informal? Respectful or disrespectful? Utilise Portent’s Tone of Voice Generator to discover your brand’s voice:-

Think about content kind

You should think about the kind of content you’re going to create now that your niche and keyword subjects are set.

Infographics and list postings garnered more shares than other sorts of material, according to research from BuzzSumo that was posted on Noah Kagan’s OkDork blog :-

With regard to our posts at Blogging Wizard, we have encountered this. Additionally, infographics do very well on Pinterest.

In print periodicals, Top 10 Lists were common long before the web existed.

In summary, lists and data-driven visualisations are fascinating to people.

You’ll learn how to optimise your content on each page in this part before you click publish.

Your title, URL, and description should all have meta tags.

When utilising the Yoast SEO plugin for WordPress, you will be asked to enter information in these three fields :-

If at all feasible, try to start your title with your keyword.

URL – Make use of concise URLs that contain your keyword

Write intriguing meta descriptions that pique people’s interest.

Put keywords in the page. – Beginners

Try to incorporate your goal keywords in a few of the places listed below :-

URL

Page Name

Heading 1 (H1)

first sentence on the page

Subheadings for pages (H2/H3, etc.)

The optimisation of your page will benefit even if you don’t have to have them in every place (and you shouldn’t force your keyword into such areas just for the sake of it).

Note :- Sometimes adding more keywords won’t be sufficient. If you want your content to rank, these content optimisation tools will give you all the phrases you need to add.

Improve your photography – Beginners

Three aspects of your photographs need to be optimised :-

Make sure that your photographs are the proper dimensions for your blog page. For instance, I make sure the graphics on my site are 600 pixels wide so they match the theme and layout.

Before uploading to WordPress, make sure to compress your picture files using a programme like TinyPNG or Kraken. These tools can help your blog load and function more quickly by cutting file sizes by up to 65%.

Alt text :- Always provide your image’s Alt Text a purposeful description. In addition to assisting readers who are blind in understanding what the image depicts, this also aids search engines in indexing your photographs.

Begin compiling your list. – Beginners

One of the finest ways to promote your blog is through email marketing, as you’ll learn in Part 2 because you can communicate with your readers directly. However, you must first compile a list of subscribers. And for that, your blog will need to have two things in place:

a simple method for individuals to subscribe to your list.

A strong inducement to subscribe to your list, often known as a “lead magnet.”

For additional information, see our comprehensive guide to list creation.

You will benefit if other individuals share your content on social media. You must encourage users to share your amazing stuff in addition to having it. By adding aesthetically pleasing Social Sharing Buttons and Click To Tweet Widgets to your blog with a social sharing plugin, you may maximise your promotion efforts.

Social sharing buttons – Only add the social networks that are relevant to your blog; you don’t have to include them all. An illustration of one of the buttons seen on Blogging Wizard may be found to your left.

Widgets For Clicking To Tweet – To make a remark or phrase stand out and entice readers to share it, you can highlight it. Here is a real-world illustration we contributed to the post.

Part 2: Promotion for blogs – Beginners

We’ll examine the many strategies for promoting each blog post in Part 2. This is not meant to be a comprehensive guide that you must adhere to strictly. Instead, it’s a list of options you may test out to see which is most effective for you.

Note: It’s a good idea to create a straightforward text file with data you can use across several platforms before you begin. The promotion process will go more quickly as a result. Here is an example of how Blogging Wizard uses its tools :-

Start with your typical blog post URL in the URL field.

Write out three to five different headlines for your topic.

Write out a number of brief social media messages to utilise on Twitter. These may be statements, queries, or variants on headlines.

Longer social messages :- Prepare a few slightly longer social messages to post on Facebook, LinkedIn, and other platforms. Here, common copywriting formulas are effective.

Listed a brand or person in the post and provided their contact information? Include a link to their email, Twitter account, or other means of communication. You should inform them that they were mentioned.

UTM tracking URLs (optional): To build a tracking link for each platform you promote your content on, utilise Google’s Campaign URL Builder. You can more precisely trace traffic with this.

2.1 Email advertising – Beginners

Email continues to be the most effective and economical form of marketing, despite all the most recent trends.

According to studies, email has a return on investment of about 4200%.

Many people still prefer using it for communication. Consider this: Most accounts you open need you to provide an email address.

your list by email – Beginners

List building was covered in Part 1. Use that list right away.

One of the easiest ways to start bringing traffic to your most recent blog article is by emailing your list of subscribers. Don’t stop there though. So that you can reach a larger audience, ask them to comment, like, and share it with their community.

Furthermore, it seems sense that a subscriber would be more likely to recommend your content to their followers.

Use a signature in emails. – Beginners

In your email signature, include a link to your most recent blog entry. It’s an easy and understated method of promoting your content. Additionally, you never know who might click and read. For a professional email signature with links to your social media profiles and most recent blog post, use WiseStamp:

Your contacts via email – Beginners

Ask your contacts (friends, family, etc.) to share your most recent blog article every now and then by sending them an email. You can never predict how far a ripple will travel. Always make a polite request and offer to assist.

You will lose your contacts if you employ this strategy for every blog post !

Request that a coworker send their list. – Beginners

You might ask your friends and coworkers who are in the same or a related industry to email their list on your behalf. Maybe you could promise them that you’ll do the same for them. But once more, avoid doing this for each post you publish.

The best strategy to boost visibility of your material and ultimately traffic and shares is to share it on social media. But it’s not as simple as making a single Facebook post before moving on to something else. A social media marketing strategy must be in place :-

Focus on the social networks that are most appropriate for your blog.

Engage users, including companies and influencers, on those platforms.

Join social groups to expand your reach on social media.

Keep an active profile on the social networks of your choice and post frequently. Do not simply appear when you have a fresh blog post to share. Engage in conversation with others by like and sharing their content on social media, which is a two-way channel.

To best suit each network, change the message in your social media posts. You may customise your posts for each network, for instance, by using a long or short message, adding pertinent hashtags or mentions, and choosing a portrait or landscape image, using tools like Blog2Social and Sendible.

Additionally, Sendible provides content recycling, a social inbox, and reply management tools so you can interact with your audience and promote your content consistently.

All of the following social networks rely on sharing in exchange. By sharing other people’s content, you can gain “credits” that you can use to submit your own stuff and encourage others to share it as well.

Triberr is a potent tool for blog promotion. The import of every one of your blog articles will happen automatically (through RSS), but you can change it if you like. To make your article stand out in the stream, you may include the image from your highlighted blog post. Do not forget to interact with and share the material of your tribemates.

Bloggers can advertise their content on Twitter, Facebook, and Pinterest by using Viral Content Bee. By sharing other people’s material, you can accumulate credits that you may use to add your own post and promote it.

Conclusion – Beginners

It’s impossible to employ every one of the blog promotion strategies described here at once.

We suggest :-

Start with one or two blog promotion techniques and evaluate which is most effective.

Then try including one more. after which another. until you discover what suits you.

Depending on your content and readership, it’s possible that one strategy works for one blog article while a different tactic works for another. Be careful not to dismiss a technique too quickly because some may take longer to work than others.

You can eventually put everything that works together into a reliable content promotion technique. This method can then be used to increase traffic to each post you write.

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