Are you curious about online marketing email and seeking information about ROI ? You’ve found the appropriate article.
Here is the complete list of email marketing ROI figures as of 2023. To learn more about this dynamic yet important pillar of the marketing sector, scroll down to find 35 facts that we’ve collected from reliable sources.
Table of Contents
These online marketing email ROI figures will provide answers to inquiries like :-
What will online marketing email be like in 2023 ?
How effective is online marketing email on average ?
Is email marketing superior to other types of marketing ?
plus more !
That’s enough with the introduction; let’s get started !
leading online marketing email ROI figures for 2023
For every dollar spent, email yields $42
Most email opens occur on mobile devices, at roughly 60%.
To reach clients, 64% of small firms utilise email marketing.
Email is the main route for generating leads for 89% of marketers.
Email marketing is used by 82% of marketers worldwide.
99% of email users check their inbox every day.
Building email lists and deploying email campaigns has been reported to raise income by 760% by professional marketers.
There are 4.3 billion email accounts worldwide because half of the world’s population owns one.
Email marketing was preferred by 4 out of 5 marketers to social media.
How successful is email advertising ?
Email marketing is without a doubt a potent tactic for any brand or industry. Given that it involves a customer’s email address and their consent to receive marketing materials from a company, email marketing is a type of direct marketing.
Email communication has exploded since it first appeared in the 1970s. 99% of email users regularly check their inboxes, and the proliferation of mobile devices has increased email accessibility. It’s hardly surprising that marketers are using email marketing; the data proves that it is effective.
How successful is email marketing then ? One crucial metric—ROI—can tell you the answer.
According to Litmus, marketers profit $42 for every $1 invested on email marketing.
A 4,200% ROI, then! The fact that email marketing has a better ROI than other marketing tactics makes it the best option. Depending on the sector, this ROI might possibly be higher. The Retail/eCommerce/Consumer Goods sector has a 45:1 return on email marketing investment. Next, software/technology has a 36:1 ROI while marketing/public relations agencies have a 42:1 ROI.
Email ROI increases from 30:1 to 42:1 for marketing teams with 3-5 employees (Litmus).
It would appear that your ROI may be impacted by the size of your email marketing staff. An average email ROI of 30:1 can be produced by teams of two or less. However, this figure increases to produce a 42:1 ratio after the team reaches three to five full-time workers.
The typical email click-through rate was over 15% in 2021.
Because email marketing is so successful at encouraging sales, it is the go-to strategy for brands. The average email conversion click-through rate in 2021 was 15.2%. This rate reached a high of over 18.4% in 2018 and has been gradually declining ever since. Email is a robust and dependable medium of communication despite the small decline.
Only 25% of businesses believe they are appropriately monitoring email ROI.
Given that the majority of businesses lack confidence in their capacity to track and measure email ROI, determining an accurate average may be challenging. Less than 13% of respondents said they were “well” or “very well” analysing their email ROI. A startling 50% acknowledged to “poorly,” “very poorly,” or “not at all” gauging ROI.
How well-performing is online marketing email ?
According to effectiveness, online marketing email is the best marketing channel.
The most successful marketing tactic, according to marketers, is email marketing, which is followed by social media, paid search/ads, organic search, and events. Email was listed as one of the top three marketing channels by 79% of marketers.
59% of consumers claim that online marketing email influences their shopping decisions.
It turns out that approximately 6 out of every 10 email subscribers are persuaded to make purchases by email marketing. 50.7% of consumers make a purchase from a marketing email at least once each month. In the meantime, 3% of consumers purchase something through marketing emails more than once per week, and 23.8% do so many times per month !
Email marketing revenue is increased by 760% for marketers who segment their email audiences.
When email marketing is personalised, it is 760% more effective. Email lists and tailored marketing are to blame for this absurdly high increase in email revenue. Similar to this, personalised subject lines in emails increase open rates by 26%. This is likely the reason that 94% of marketers are investing in tools that allow them to collect customer data for more specialised insights.
online marketing email is used by 82% of marketers worldwide.
Email marketing must be rather effective because more than 8 out of every 10 marketers utilise it in their campaigns worldwide. 65% of marketers reportedly also employ automated email marketing. More than two-thirds of these marketers claimed that in 2020, the success of their email campaigns remained the same or even increased.
How is the ROI for online marketing email determined ?
How can you determine the ROI of email marketing for yourself now that you are aware of the statistics? An easy formula makes things simple.
After calculating your “Net Email Gain,” divide it by your “Email Marketing Costs.”
Net Email Gain = (Email Marketing Profits – Email Marketing Costs) Costs of Email Marketing
The amount left over represents your ROI percentage. This percentage demonstrates the efficacy of your email marketing campaigns. ROI percentages in the hundreds are feasible, as seen by the aforementioned email marketing ROI data !
Here we go !
You now have it. That was a thorough summary of email marketing ROI data for 2023. Now that you have data supported by research, you can maximise your marketing efforts and demonstrate their value to brands all around the world.
Although marketing tactics change as customer behaviour does, these figures show that email marketing is here to stay !
Which email marketing ROI figure did you prefer ? Comment below and share with us.